As a participant in the BLAC 2023 internship cohort; I pitched multi-media branding campaigns, conducted R&D, and created copy for a major household CPG product.

BLAC represents the type of freshness that gleans and spruces young creatives instead of clothes.

The pitch deck is invite-only (email me) because of pesky non-disclosures.

BUT I felt inspired by my time with P&G to create a fun ad campaign called #FunkOff and leaned on anesis copy to villainize the Funk, for Gain.

Copy: Khepera Walker

Creative Direction: Adam Smith